At INCREDEVENT, we recommend launching a presale event page whenever possible. This allows you to advertise while collecting user info that are interested in buying. It’s valuable info you can make important decisions with.

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Let’s put it this way: all event planners (us included) have a million and a half ideas per second. No one ever got mad about signing up for presale to an event that doesn’t happen. But plenty have gone full Hulk Smash over an event they’ve paid for getting cancelled.